Snoop Dogg Wine: Every 19 Crimes Cali Bottle Explained

Snoop Dogg wine is made through his partnership with 19 Crimes, a brand owned by Treasury Wine Estates. The line started with Snoop Cali Red, a California red blend released in summer 2020 at about $12 a bottle. It has since grown to include a rosé, a sparkling wine, a Sauvignon Blanc and a second red, all sold under the “Cali” name with his face on the label.

Snoop Dogg, born Calvin Cordozar Broadus Jr. in Long Beach, California, has been a rap star since his 1993 debut album Doggystyle. Over the years he has added business ventures to his music career, and his wine deal is one of the most visible. You can find his bottles in supermarkets and liquor stores across the US. You can read more musician biographies on GrandPeoples.com.

What is Snoop Dogg’s wine?

Snoop Dogg’s wine is a range of bottles sold under the 19 Crimes brand. 19 Crimes is named after the crimes that could get 18th-century British convicts sent to Australia instead of being executed. Its labels show portraits of famous rule breakers, and its partnership with Snoop fit that outlaw theme.

The deal was announced on April 16, 2020. 19 Crimes described it as a multi-year partnership and said Snoop Cali Red would be its first California wine. In the announcement, Snoop said, “I’ve been a fan of this wine.”

In December 2021, 19 Crimes extended the partnership worldwide and said more products would follow. Since then, a new Snoop wine has come out roughly once a year.

Which Snoop Dogg wines are available?

Five wines have been released so far. The table shows each one with its style, launch date and suggested retail price in the United States at launch.

Store prices can differ from these figures. Prices outside the US are also higher. In Australia, for example, Snoop Cali Red launched at about A$18.

What does Snoop Cali Red taste like?

Snoop Cali Red is a bold, soft red wine. The blend is 65% Petite Sirah, 30% Zinfandel and 5% Merlot, made entirely from grapes grown in Lodi, California. It is 14.1% alcohol.

The wine is aged with American oak, which adds smoky notes along with hints of vanilla and chocolate. It has dark red and black berry flavors and a slightly sweet, jammy finish. The result is a smooth, fruity red rather than a dry, tannic one.

If you follow famous musicians, our profiles of Tate McRae and Peter Orszag cover their stories in the same detail, and the TV personality biographies collection on GrandPeoples.com includes Tim Misny.

How do the other Snoop wines compare?

Each later wine took the range in a new direction:

• Snoop Cali Rosé (2021): The brand’s first California rosé, a blend of Zinfandel and Grenache, at 10.7% alcohol.
• Snoop Cali Gold (2022): 19 Crimes’ first sparkling wine, in a matte black bottle with gold details and Snoop’s signature near the cork.
• Snoop Cali Blanc (2023): His first white wine with the brand, a California Sauvignon Blanc.
• Cali Smooth (2024): A red blend with dark fruit, toasted oak and vanilla notes and a silky finish, at 12.5% alcohol.

Cali Gold also came with what 19 Crimes called “the first rapping wine label.” Scanning a code on the bottle opens an augmented reality experience that plays Snoop’s song “Who Am I (What’s My Name)?” 19 Crimes had already been using augmented reality on its labels before Snoop joined.

How successful has Snoop Dogg’s wine been?

Very successful by wine industry standards. Snoop Cali Red sold about $10 million of wine at retail in its first 15 weeks. That is a big number for a new $12 bottle.

By 2022, Snoop Cali Red was the top-selling wine in the history of IRI’s New Product Pacesetter rankings, which track new consumer products in the US. 19 Crimes named Cali Red the No. 1 US wine innovation of 2020 and Cali Rosé the No. 1 of 2021. Those results are what led to the global extension of the deal at the end of 2021.

Does Snoop Dogg sell other drinks besides wine?

Yes, though they are not wines. In February 2024 he and Dr. Dre launched canned cocktails named Gin & Juice, after their famous song, in flavors such as apricot, citrus, melon and passion fruit. Later in 2024 the pair released a luxury gin called Still G.I.N., a nod to the track “Still D.R.E.”

For wine specifically, every Snoop bottle so far comes from 19 Crimes. If a label shows his face and the word “Cali,” it is part of that partnership.

Conclusion

Snoop Dogg wine comes from his partnership with 19 Crimes, part of Treasury Wine Estates. It began with Snoop Cali Red in summer 2020, a $12 Lodi red blend that sold about $10 million at retail in 15 weeks. The range has since added Cali Rosé, the sparkling Cali Gold, the Sauvignon Blanc Cali Blanc and the red Cali Smooth. All are affordable, easy-drinking wines sold widely in the US and beyond. More biographies of famous people are available on GrandPeoples.com.

Frequently asked questions

Who makes Snoop Dogg’s wine?

Snoop Dogg’s wine is made by 19 Crimes, a wine brand owned by Treasury Wine Estates. The partnership was announced in April 2020 and extended worldwide in December 2021. Every Snoop wine released so far carries the 19 Crimes name.

How much does Snoop Dogg’s wine cost?

At launch, US prices ranged from $11.99 for Snoop Cali Rosé to $17.99 for the sparkling Snoop Cali Gold. Snoop Cali Red started at about $12 a bottle. Store prices vary, and bottles cost more in other countries.

What grapes are in Snoop Cali Red?

Snoop Cali Red is a blend of 65% Petite Sirah, 30% Zinfandel and 5% Merlot. The grapes come from Lodi, California, and the finished wine is 14.1% alcohol, with smoky oak, vanilla and berry flavors.

Is Snoop Dogg’s wine good?

It sold extremely well, which shows many buyers liked it. Snoop Cali Red sold about $10 million at retail in its first 15 weeks. It is a soft, fruity, slightly sweet red made for casual drinking rather than collecting.

Does Snoop Dogg have a white wine?

Yes. Snoop Cali Blanc, a California Sauvignon Blanc, launched in March 2023 with a suggested price of $14.99. It was his first white wine with 19 Crimes. He also has a sparkling white, Snoop Cali Gold, released in 2022.